Adventure, freedom
and respect for nature

The Moomins are the central characters in a series of books and comics by the Swedish-Finnish illustrator and author Tove Jansson. They are a family of curious and adventurous trolls, who live in a cozy little house in Moomin Valley, where they experience many exciting things with their friends. Their key values include adventure, freedom and respect for nature.

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MOOMIN ABC

Being able to express yourself is one of the most important things in the world: it allows you to communicate your hopes and dreams, relate to others, engage with the big issues of our times, and create change. Therefore, RIG-TIG supports Moomin Characters Ltd’s mission to spark a love of reading and writing. 

The alphabets created for the collection are all based on Tove Jansson’s original lettering. The starting point for the Novels alphabet can be found in the book Memoirs of Moominpappa.

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Designed for small hands

The Moomin ABC cup comes in 26 versions, each with a letter from A to Z and one of the quirky and fun characters from the world of the Moomins depicted on the side of the cup. 

The Moomin ABC plate and deep plate have been developed especially for small hands, with soft shapes that make it easy to hold for children, and for the youngest to grab the food with their hands along the edge.

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Free of BPA & phthalates

All the Moomin ABC products can withstand both microwave and dishwasher and is naturally free of BPA, phthalates, melamine and other harmful substances.

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Tove Jansson

Tove Jansson was a multi-talented artist who is mostly remembered as the creator of the Moomins. Her stories about the peace-loving and tolerant Moomins is a global phenomenon and has made her one of the most successful childrens authors of all times.

The island of Klovharun became a haven, passion and a never-ending source of inspiration

”There is a surprisingly large number of people who go around dreaming of an island” Tove Jansson wrote. She was among those who got to fulfil their dream. 

Jansson’s long life by the sea forms a clear basis for her stories. She spent almost all her summers in Pellinki archipelago in the Gulf of Finland – and preferably moved out there early in the spring each year. For over 20 years she spent several months in the outermost archipelago at the island of Klovharu, with her life partner Tuulikki Pietilä. “The girls”, as the locals would call them, went out to the island in April and usually stayed until September.

The Moomin storie are like love letters dedicated to nature: even the smallest critters and plants are described and illustrated, and the forces of nature are described with respect and grandeur. Those who wish can also interpret deeper meanings from the descriptions of nature.

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Save resources by bringing your own cup and drinking bottle when you are on the go. Join the adventurous Moomins and enjoy your favourite drink on the go.

The story behind the motifs

The motifs on the Moomin to go cups and bottles come from the story of ”The Moomin-troll and the Magic Hat.” After a violent storm, the Moomin-troll and his friends go for a walk through the Moomin Valley in search of things that the storm has brought into the valley. 

The Moomin-troll finds a large black hat and takes it home. It turns out that the hat can do many things, among others, it can turn eggshells into clouds that the Moomin-troll and his friends play with all day.

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Reusable bottles and to go cups

Say no to disposable plastic – one little change can make a difference

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